Sales Coach

Drill 15 · 2 min

Leaving well on a no

Start the drill

Why it matters

This is the moment the customer says no, or not yet. Most techs do one of two things, and both cost them the job. Some push.

They ask again, or they offer a price that's only good today. Others give up. They say, "Okay, no problem," and leave with nothing in writing and no plan.

Here's what is really going on. "I need to think about it" usually means there's a question the customer hasn't asked yet, and often it's about money. How you treat them right now decides whether they ever call you back.

So respect it right away. Ask once, gently, what they want to think through, and answer it if you can. If they still want time, leave the options in writing, offer to send them to anyone they want to show, and set a specific day and time to follow up.

Make sure the home is safe until then. In this drill, Margaret wants to think it over. Leave well.

How it sounds

  1. Customer

    You've been very kind. But I suppose I'd like to think it over, if that's all right.

  2. Tech

    Of course it's all right. Can I ask what you'd like to think through? If I can answer it now, I'm happy to.

  3. Customer

    Oh, it's mostly the money. And I'd like to talk to my son Kevin first.

  4. Tech

    That makes sense. I'll leave all three options in writing, and I can email a copy to Kevin. Could I call you tomorrow at ten?

  5. Customer

    Tomorrow at ten would be fine. Thank you for not rushing me.

  6. Tech

    Of course. Before I go, I'll shut off the water to the tank so the leak doesn't get worse overnight.

To pass

  • Accept the request without pushing, a deadline, or a today-only price
  • Ask once, gently, what she wants to think through
  • Leave the options in writing and set a specific day and time to follow up
  • Offer to shut off the water to the leaking tank before you leave

Your customer

Margaret Ellis

Retiree on a fixed income

Margaret wants to think it over. Ask once what she's weighing, then leave the options in writing and set a follow-up.

The drill picks up mid-call. Margaret already knows why you are there.