Sales Coach

Water heater · Margaret Ellis

12-year-old tank, no hot water

Retired school secretary. Lives alone in the house she has owned for 34 years. Polite, careful, and slow to decide.

What you know walking in

Service call. Homeowner reports no hot water since yesterday morning. 40-gallon gas tank water heater in the garage. Not a member.

  • 40-gallon atmospheric gas water heater, 12 yrs

What you found

  • The tank is leaking from the bottom. Once a tank leaks, it cannot be repaired.
  • There is no thermal expansion tank. Current code requires one on a new install.
  • The seismic straps are loose and only one is attached.

Your price book for this job

40-gallon standard gas, 6-year warranty Fits this home

New 40-gallon gas water heater · Thermal expansion tank · Two seismic straps · Permit and haul-away

$1,890

or $49/mo

40-gallon high-recovery gas, 10-year warranty

Everything in the standard option · Longer 10-year tank and parts warranty · Faster hot water recovery · Shutoff valve replacement

$2,490

or $65/mo

Tankless gas, 12-year warranty

Tankless gas water heater · New gas line and venting · Permit and haul-away

$4,650

or $119/mo

The honest fit is marked. Recommend what the home needs, and only that.

Your goal

Find out what matters to the customer, explain the finding plainly, present options, state the price, handle the objection that follows, and ask for a decision.

Difficulty: Easy

Plan you can offer

  • Summit Care Club$19.95 a month

Speak naturally. Margaret hears you, reacts to how you say things, and remembers. Headphones make it feel real.